Luton Airport - Rebrand process
Rebranding an airport is no easy task. Following the approval of a major development at LLA, we were approached to create a brand that would run throughout the business, and ultimately inform its future direction as a passenger-focussed airport. It was clear that LLA needed to take a bold step forward and radically rethink many aspects of its operation. This requirement to break with convention and change the business from within led to four core values that inform all aspects of the brand. The simplicity and dynamism of the visual identity is a clear statement of intent, communicating a bold vision for the future of the country's fifth largest airport. We continue to work as brand and design partners.